Job Description

Job Description: Color Designer

Reports to: Sr. Director of Design

Location: Carlsbad, CA (hybrid)

At REEF, we’re more than a premium footwear brand—we’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear.

As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design—using water-based glues, recycled materials, and other low-impact innovations—while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.

We are seeking a Color Designer to join our team and help shape the look and feel of the REEF footwear line through the creation of inspired color palettes, thoughtful material choices, and expressive print stories. Rooted in a deep understanding of color theory and trend forecasting, this role brings seasonal stories to life across both men’s and women’s collections, with a primary focus on men’s shoes and sandals. The CGM Designer will collaborate closely with the Design, Development, and Merchandising teams to create cohesive, elevated, and distinctly REEF product narratives. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.

Core Job Responsibilities:

• Assist the Product Design team in developing footwear design themes, color palettes, material stories and print direction.
• Collaborate with Product Management to build cohesive merchandising flows for color, material and print.
• Partner with Development and Materials teams to align design strategies with cost, pricing and timelines.
• Help create effective presentation materials that clearly communicate the creative strategy.
• Confidently and professionally present ideas, concepts and a distinct point of view in team settings.
• Create highly detailed CAD’s in Adobe Illustrator, including efficient line art construction, coloring and technical callouts.

Required Knowledge, Skills, Abilities:

• Strong understanding of color theory and its application in product design.
• Experience in trend research and seasonal color planning.
• Ability to interpret global footwear and fashion trends to identify opportunities for Reef footwear.
• Skilled in designing repeat prints and patterns using a variety of techniques.
• Interest in material innovation and application.
• Highly organized and detail oriented.
• Proficient in Mac based design tools, including Adobe Illustrator
• Capable of generating storyboards and inspiration boards for design concepts and presentations.
• Open to feedback and constructive criticism to achieve the best creative outcomes.
• Effective communicator who contributes thoughtfully to team discussions and decision making.
• Must be able to lift, carry and/or move up to 50 lbs.
• While performing the duties of this position, the associate works primarily in an office environment and must adhere to all facility and safety rules and regulations.

Education and Experience Requirements:

• Bachelor’s degree or equivalent professional experience preferred
• 2-4 years of experience focused on color design or color development.

REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the salary range for this role is $85 - $100k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.

REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.

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