Content & Email Marketing Specialist Job at Dahl Consulting, Minnesota

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  • Dahl Consulting
  • Minnesota

Job Description

Title : Content and Email Marketing Specialist
Location : Remote
Job Type : Contract | 3 month project 
Compensation : $36.06-40.87/hr
Industry: Insurance
Note:  Candidates must have: email marketing experience (email writing) and customer journey knowledge / demand gen experience
Our client is a leading national provider of insurance and risk management solutions serving complex, highly regulated industries. The organization operates in a fast-paced professional services environment where brand integrity, strategic marketing, and high-quality content and communications are critical to business growth.

The Content & Email Marketing Specialist supports multiple business lines by developing written content and executing email and digital marketing initiatives that support customer journeys and demand-generation efforts. This role partners closely with business leaders, creative teams, and digital marketing professionals to deliver timely, on-brand communications across email, digital, print, and sales-enablement channels.
Position Overview
Under management direction, the Content & Email Marketing Specialist develops, executes, and tracks marketing and communication initiatives across assigned business lines, with a strong emphasis on content writing, email marketing, and lifecycle support .

This role acts as a liaison between business leaders, digital teams, and creative resources to ensure initiatives are delivered on time, on budget, and aligned with brand and messaging standards. The ideal candidate is a collaborative, detail-oriented marketer who enjoys writing, understands how content supports the customer journey, and thrives in a fast-paced, deadline-driven environment.
Key Responsibilities Content Writing & Content Marketing (Primary Focus)
  • Write, edit, and manage articles, educational blogs, thought leadership, and marketing content
  • Translate complex, regulated subject matter into clear, engaging, audience-appropriate messaging
  • Collaborate with subject-matter experts and business leaders to develop content aligned to different stages of the customer journey
  • Ensure consistency of tone, voice, and brand messaging across all content formats
Email Marketing & Customer Journeys
  • Draft, execute, and manage email marketing campaigns , including promotional, educational, and nurture journeys
  • Support demand-generation initiatives by aligning email messaging to audience segments and funnel stages
  • Partner with digital marketing teams to deploy email campaigns using Eloqua or similar marketing automation platforms
  • Support basic journey mapping, messaging alignment, and performance tracking
Digital Marketing & Social Media
  • Support digital marketing initiatives, including social media content development and execution
  • Create, manage, and schedule social media content using Sprout Social
  • Ensure content and messaging align across email, social, and broader campaign initiatives
Content Creation & Graphic Design
  • Develop copy and visual content for presentations, sales enablement materials, and marketing collateral
  • Create and update brochures, one-sheets, advertisements, and PowerPoint presentations
  • Support graphic design needs using Adobe InDesign and Photoshop
  • Assist with building visually compelling sales enablement decks and executive presentations
Communications & Brand Support
  • Collaborate with corporate marketing to ensure consistent application of brand standards and style guides
  • Provide creative recommendations to influence content strategy and messaging
  • Support internal communications and stakeholder messaging needs
  • Maintain organized digital asset libraries and collateral inventories
Events & Conferences
  • Coordinate marketing materials, logistics, and deliverables for business events and client conferences
  • Provide project support for the Risk Management Conference (May 4) and other key events
Collaboration & Service
  • Work closely with business leaders, client teams, and cross-functional stakeholders
  • Resolve issues related to timelines, production, and vendor coordination
  • Deliver high-quality, professional service in all interactions
Qualifications Required
  • Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or a related field, or equivalent experience
  • 3+ years of hands-on content writing experience , including articles, blogs, or educational content
  • Demonstrated email marketing experience , including writing and executing email campaigns or nurture journeys
  • Working knowledge of customer journeys and demand-generation concepts
  • Strong copywriting, editing, and storytelling skills
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Strong Microsoft Office skills, particularly PowerPoint; solid Excel capability
  • Experience using social media management tools (Sprout Social preferred)
  • Strong organizational skills with the ability to manage multiple projects under tight deadlines
  • Excellent written and verbal communication skills
  • Ability to work independently while collaborating effectively with a team
Preferred
  • Experience in professional services, insurance, financial services, or other regulated industries
  • Experience with marketing automation, CRM, or digital asset management platforms (Eloqua preferred)
  • Exposure to demand-generation or lifecycle marketing initiatives
  • Experience coordinating vendors, budgets, or marketing expenses
  • Calm, adaptable, and solutions-oriented approach
  • Thrives in fast-paced environments with competing priorities
Benefits
Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary:  How to Apply
Take the first step on your new career path!  To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once we’ve reviewed your application details, a recruiter will reach out to you with next steps! Equal Opportunity Statement
As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!

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Job Tags

Contract work, Work at office, Remote work

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