As the Director of Marketing, you will be the primary architect of our brand’s growth. We are looking for a rare "Strategist-Executor" hybrid: someone who can sit in the boardroom to define our 3-year scaling strategy, then pivot to the field to ensure our local SEO, LTO (Limited Time Offer) launches, and digital loyalty programs are executing flawlessly across all locations.
Brand Architecture: Define and protect the brand voice, visual identity, and positioning as we scale
Unit Economics: Partner with Operations to analyze Win Per Unit (WPU) and Average Check size, designing promotions that protect margins rather than just driving "cheap" traffic.
Market Entry Playbook: Develop a repeatable "New Store Opening" (NSO) marketing playbook that ensures every new location hits the ground running with a built-in "Founding Members" database.
Guest Data Platform (GDP): Own the guest journey by integrating our POS, WiFi, and Online Ordering data into a unified Guest Data Platform to drive personalized, behavior-based marketing.
OmniSearch Ecosystem: Manage our "Digital Front Door"—ensuring 100% accuracy in Local SEO (Google Business Profiles, Apple Maps) and driving "Review Velocity" to keep us at the top of local rankings.
Performance Media: Oversee hyper-local, geo-targeted ad spend (Meta, Google, TikTok) with a focus on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) .
LTO & Menu Innovation: Lead the rollout of seasonal menus and LTOs, coordinating everything from food photography and POP (Point of Purchase) materials to staff upselling training.
Authentic Storytelling: Eschew "over-polished" ads for an authentic content strategy. You will oversee (and often capture) behind-the-scenes, staff-led, and user-generated content (UGC) that builds community.
Loyalty & Retention: Manage the 2026 "Retention Engine"—using SMS and Email automation to win back lapsed guests and reward our "Heavy Users" without relying on deep discounts.
Experience: 5+ years in multi-unit hospitality marketing. You have ideally participated in a "Scaling Event" (taking a brand from 10 to 50+ units).
The "Hybrid" Mindset: You are as comfortable in a Google Analytics dashboard as you are in a commercial kitchen talking to a General Manager about plate presentation.
Tech Savvy: Expert-level knowledge of 2026 restaurant tech (e.g., Olo, Toast, Fishbowl, or Bloom Intelligence) and AI-driven marketing automation.
Educational Background: MBA or equivalent experience in business strategy is highly preferred, but a proven track record of "Growth Alpha" is the ultimate qualifier.
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